International Beauty Expo IBE 国际美容博览会

2 & 3 June 2025

Kuala Lumpur Convention Centre

Early Bird Price Registration:
5 March 2025

Closing Date: 
16 May 2025

MIVA Asia Beauty Competition Guideline​​

(B1L) Beauty Therapy - Express Basic Facial

  1. Competition Objective

The competition aims to assess participants’ professional skills in performing basic facial care, including cleansing, exfoliation, basic massage, mask application, and moisturization. Participants are evaluated on their ability to thoroughly cleanse light makeup, select appropriate products based on skin types, and demonstrate fluidity, professionalism, and instant results within the given time frame.

 

  1. Scoring Criteria
  • Cleansing Effectiveness: Ability to completely remove light makeup, with gentle and thorough techniques.
  • Exfoliation Technique: Even application, moderate pressure, and non-irritating methods.
  • Massage Proficiency: Smooth, professional techniques that ensure relaxation and comfort for the model.
  • Mask Application and Removal: Even application, complete removal, and appropriate timing.
  • Product Usage and Hygiene: Proper product selection, seamless transitions between steps, appropriate tool usage, and clean, hygienic work areas.