International Beauty Expo IBE 国际美容博览会

2 & 3 June 2025

Kuala Lumpur Convention Centre

Early Bird Price Registration:
5 March 2025

Closing Date: 
16 May 2025

MIVA Asia Beauty Competition Guideline​​

(B4L) Beauty Therapy - Targeted Facial Zone Treatment

  1. Competition Objective

The competition aims to assess participants’ professional skills in analyzing skin types, selecting suitable products, and adjusting techniques for targeted facial zone treatments. Participants must design customized care steps for each facial zone based on the model’s information card and actual skin condition while demonstrating efficiency and expertise within the allocated time.

 

  1. Scoring Criteria
  • Cleansing Effectiveness: Thorough cleansing of the model’s face, even application of products, proper techniques, and no residue.
  • T-Zone Care: Effectiveness of oil control and cleansing, even application of the clay mask, clean removal, and smooth operation.
  • U-Zone Care: Appropriateness of hydrating product selection, gentle and fluid massage techniques, and improved hydration and elasticity after treatment.
  • Eye Area Care: Gentle application of soothing gel or eye serum, precision in massage techniques, and visible improvement in eye area (e.g., reduced fatigue, enhanced radiance).
  • Aftercare Appropriateness: Even application of moisturizers and sunscreen without residue, effective care for key areas, and overall enhancement of skin condition.
  • Overall Professionalism: Seamless transition between steps, proper tool usage, appropriate product handling, and a clean and hygienic workspace.