International Beauty Expo IBE 国际美容博览会

2 & 3 June 2025

Kuala Lumpur Convention Centre

Early Bird Price Registration:
5 March 2025

Closing Date: 
16 May 2025

Rules & Regulations ​

(B4L) Beauty Therapy - Targeted Facial Zone Treatment

    1. Competition Rules

(1) Competition Content

    • Participants must target the following three facial zones and complete the specified treatments:
    1. Cleansing: Thoroughly cleanse the model’s face to remove light makeup and surface oil, preparing it for subsequent care.
    2. T-Zone (Forehead, Nose, Chin): Focus on cleansing and oil control using a clay mask and oil-control serum.
    3. U-Zone (Cheeks): Address dryness with hydrating serum or repair lotion and perform a massage to enhance hydration and elasticity.
    4. Eye Area: Use soothing gel or eye cream and perform gentle tapping massage to relieve fatigue and brighten the skin.
    5. Aftercare: Apply appropriate skincare products (e.g., moisturizing lotion, repair serum, sunscreen) based on the model’s skin type to lock in hydration and provide further protection.

 

(2) Competition Time

    • The competition duration is 30 minutes. All actions must be completed within the time limit.

 

(3) Model Positioning and Work Environment

    1. Model Positioning: The model should recline with their head resting on a chair back, feet placed on another chair, maintaining a relaxed and comfortable position throughout the process.
    2. Participant Positioning: Participants must stand behind the model’s head (no obstructions between the participant and the model’s head) and adjust their posture as necessary.

 

(4) Contestant Grooming Requirements

    1. Dress Code: Participants must wear a white professional beautician uniform paired with white shoes to reflect a professional image.
    2. Hair Requirements: Hair must be neatly tied back, avoiding loose strands to maintain cleanliness and professionalism.
    3. Overall Appearance: Participants must present a clean and tidy appearance, avoiding excessive accessories or heavy makeup.

 

(5) Mask Requirements

    1. Type of Mask:
    • Only clay masks are permitted; other types (e.g., soft powder masks, sheet masks) are prohibited.
    1. Application and Removal:
    • Apply evenly across the T-zone, with moderate thickness, avoiding the eye and lip areas.
    • Leave the mask on for at least 5 minutes.
    • Remove the mask thoroughly using a damp towel or cleansing sponge, ensuring no residue remains.

 

(6) Tools and Products

    1. Tools:
    • Small Towels (3-5, white): For facial cleansing and product removal; recommended size 30cm × 30cm.
    • Large Towels (1-2, white): To cover the model’s shoulders and chest, preventing skincare products from staining clothing; recommended size 70cm × 140cm.
    • Waste Disposal: Small trash bins or boxes for discarded cotton pads, with a recommended capacity of 3-5 liters.
    • Other tools: Mask brushes, cleansing sponges, cotton pads, spray bottles, treatment bowls, etc.
    1. Products: Cleansers, clay masks, oil-control serums, hydrating gels, hyaluronic acid serums, eye gels, soothing serums, sunscreen, etc.
    2. Water Supply: Participants must bring at least 2 liters of water for cleansing steps (e.g., makeup removal, facial cleansing, mask removal). Water must be stored in sealed containers (e.g., water bottles, mineral water bottles).

 

2. Model Requirements

(1) Model Conditions

Participants must bring their own models. Models must be female with healthy skin and no severe sensitivity or allergic reactions.

    • Models should wear light makeup upon arrival (including foundation, eyebrows, eye makeup, and lipstick) to evaluate participants’ cleansing ability.

 

(2) Model Clothing

    1. Style Requirements:
    • Models should wear simple and elegant clothing (e.g., plain dresses or shirts and trousers) that is appropriate and presentable.
    1. Prohibited Attire:
    • Models must not wear bright colors or patterned clothing, hats, or any accessories that obscure the face.

 

3. Safety and Hygiene

(1) Tools and Products

    1. All tools must be sanitized before and after the competition to ensure no cross-contamination risks.
    2. All skincare products used must comply with safety standards and be suitable for the model’s skin type.

 

(2) Model Protection

    1. Participants must ensure appropriate product quantities are used to avoid overloading or discomfort for the model.

 

(3) Work Area Cleanliness

    1. Contestants must ensure that their workstations (tables and chairs) are tidy, with no tools, products, or waste left behind.
    2. After the competition, contestants should promptly clean up their tools and products and restore the workstation to a tidy condition.

 

4. Competition Process

(1) Pre-Competition Preparation

    1. Contestant and Model Check-in:
    • Contestants must arrive at the designated area with their model at least 15 minutes before the competition starts for check-in.

 

(2) Competition Segment

    1. Competition Start: Contestants have 30 minutes to complete all actions.
    2. Competition End: Contestants must stop immediately when time is up. Any unfinished work will not be counted in the scoring.

 

(3) Model Presentation

    1. Contestants are not required to move the model. The model should remain standing or sitting in their original position while waiting for evaluation by the judges.

 

5. Model Information Card Template

    1. Participants must fill in the card based on the actual condition of their model, ensuring all information is accurate.
    2. The card must be printed on A4-sized paper with clear text and placed prominently on the workstation.

 

Competition Project

    1. Model Skin Condition
    • Skin Type (please check ✔):
    • Oily
    • Dry
    • Combination
    • Sensitive

 

    • Primary Skin Concerns (select multiple, check ✔):
    • Enlarged pores
    • Blackheads
    • Dullness
    • Dryness
    • Acne/Pimples
    • Fine lines/Laxity
    • Redness/Sensitivity

 

    1. Zone Treatment Plan
    • Selected Products (specify product name or type):
    • T-Zone Products and Techniques:________________________
    • U-Zone Products and Techniques:________________________
    • Eye Area Products and Techniques: ________________________
    • Target Goals:________________________

 

    1. Remarks
    • Special Notes (if any):________________________