• 2 - 5 June 2025
  • Kuala Lumpur Convention Centre

Blog – Live Shopping Events

Live Shopping Events The Future of Social Commerce in the Beauty Industry By Rara, 10 January 2025 In the rapidly evolving digital landscape, live shopping events have emerged as a groundbreaking trend in social commerce, particularly in the beauty industry. This innovative approach combines the immediacy of live streaming with the convenience of e-commerce, creating an engaging and interactive shopping…

Blog – How Internet Aesthetic Standards Affect Cosmetic Products Innovation

How Internet Aesthetic Standards Affect Cosmetic Products Innovation? By Xiao Qing, 10 January 2025 The network effect amplifies the influence of online platforms as user participation grows, shaping trends and behaviours across industries. In today’s digital media landscape, the influence of internet celebrities and influencers has been steadily expanding through the virtual world. The network effect amplifies the influence of…

Blog – Unlocking Growth

Unlocking Growth How Beauty Brands Can Thrive with Direct-to-Consumer (DTC) Sales By Catherine, 10 January 2025 The beauty industry is in the midst of a profound transformation, driven by the rise of direct-to-consumer (DTC) sales. This model has surged in popularity, disrupting traditional retail and creating new opportunities for beauty brands to thrive. Fueled by digital innovation, evolving consumer behaviors,…

Blog – How Augmented Reality is Revolutionizing the Beauty Industry​

How Augmented Reality is Revolutionizing the Beauty Industry By Catherine, 17 December 2024 The beauty industry has always been a leader in innovation, seamlessly blending science, art, and technology to deliver exceptional experiences. Today, Augmented Reality (AR) is transforming the landscape, introducing groundbreaking solutions that revolutionize customer engagement and personalized skincare. Among these innovations, AR beauty technology stands out, particularly…

Blog – Understanding the Skin Barrier

Understanding the Skin Barrier: Importance, Protection, and Repair By Rara, 17 December 2024 The skin barrier plays a crucial role in maintaining the health and vitality of your skin. It is the first line of defense against environmental factors such as pollution, harmful bacteria, and harsh weather conditions. However, in today’s fast-paced world, factors like skincare routines, environmental stressors, and…

Blog – Cushion Foundations vs. Traditional Foundations

Cushion Foundations vs. Traditional Foundations Which One Reigns Supreme? By Rara, 8 January 2025 The beauty world is constantly evolving, and one of the hottest trends to hit the shelves is the cushion foundation. Combining skincare benefits with makeup convenience, cushion foundations are giving traditional formulas some serious competition. But how do they compare, and which one deserves a spot…

Blog – Ancient Wisdom vs. Modern Innovation: Rethinking Beauty​

Ancient Wisdom vs. Modern Innovation Rethinking Beauty By Catherine, 8 January 2025 In the realm of beauty and wellness, two distinct philosophies have emerged, each offering unique paths to radiant skin and self-confidence. On one side lies the time-tested wisdom of Traditional Chinese Medicine (TCM), steeped in natural practices and inner balance. On the other, the precision-driven advancements of modern…

Blog – Technological Advances in Hair Care

Technological Advances in Hair Care The Glowing Market of the Industry By Xiao Qing, 8 January 2025 Driven by increasing demand and technological advancements, the global natural hair care product market size is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027, according to the report. The fast-paced lifestyle, stress, and environmental pollution…

Blog – Sustainability and Non-toxic Formulas in Nail Art​

Sustainability and Non-toxic Formulas in Nail Art By Xiao Qing, 8 January 2025 The transformation of the nail care market reflects a broader trend in the beauty industry—one that champions innovation, sustainability, and ethical practices.Since the advent of the digital age, the nail care market has expanded rapidly in recent years, with the rise of social media driving demand for…

Blog – When Minimalist Skincare Become a Trends

Is Less More in Skincare? When Minimalist Skincare become a trend By Xiao Qing, 17 December 2024 Skincare or bed? This is undoubtedly the nightly dilemma for every lazy person before sleep. Source: https://www.pinterest.com (Pinterest) Want to enhance your look but are held back by time, energy, and method? As work and life pressures increase from day to day, people…