Live Shopping Events The Future of Social Commerce in the Beauty Industry By Rara, 10 January 2025 In the rapidly evolving digital landscape, live shopping events have emerged as a groundbreaking trend in social commerce, particularly in the beauty industry. This innovative approach combines the immediacy of live streaming with the convenience of e-commerce, creating an engaging and interactive shopping…
How Internet Aesthetic Standards Affect Cosmetic Products Innovation? By Xiao Qing, 10 January 2025 The network effect amplifies the influence of online platforms as user participation grows, shaping trends and behaviours across industries. In today’s digital media landscape, the influence of internet celebrities and influencers has been steadily expanding through the virtual world. The network effect amplifies the influence of…
Unlocking Growth How Beauty Brands Can Thrive with Direct-to-Consumer (DTC) Sales By Catherine, 10 January 2025 The beauty industry is in the midst of a profound transformation, driven by the rise of direct-to-consumer (DTC) sales. This model has surged in popularity, disrupting traditional retail and creating new opportunities for beauty brands to thrive. Fueled by digital innovation, evolving consumer behaviors,…
Accomplished Beauty Therapist and Industry Leader Tracy Chan With 15 years of experience as a professional beauty therapist and a Diploma in Beauty, Tracy Chan has dedicated her career to transforming lives through skincare. Inspired by her own struggles with persistent skin issues during childhood, Tracy developed a deep passion for the beauty industry, aspiring to help others regain their…
Pioneer in TVET Education and Beauty Industry Excellence Rebecca Loo With nearly 30 years of dedication to the beauty industry, Rebecca Loo has risen from a humble apprentice to a celebrated Senior National TVET Trainer and the Founder and Principal of Beauty Pro Academy. Known as the “TVET Certification Expert,” Rebecca has tirelessly promoted technical and vocational education, shaping countless…
A Trailblazer in Men’s Hairstyling and Barbering Willy Soo Siong Chung Willy Soo Siong Chung is a celebrated hairstylist, barber, and entrepreneur, known for redefining men’s grooming and hairstyling standards in Malaysia and beyond. As the Founder of HITBARBER_KotaKinabalu, Willy has made an indelible mark on the barbering industry, combining exceptional talent, innovative techniques, and a passion for excellence. …
Esteemed Educator in Health and Beauty Ke Mei Hua Ke Mei Hua is a distinguished academic and professional in the field of health and beauty education. She earned her doctorate from the Graduate Institute of Technological and Vocational Education at National Yunlin University of Science and Technology, showcasing her dedication to advancing vocational education in beauty and wellness. Currently…
Aromatherapist with a Creative Foundation in Beauty Kent Lo Kent Lo is a dedicated aromatherapist at MES Melange, blending a strong foundation in the beauty industry with a passion for the therapeutic benefits of essential oils. His journey began as a hairdresser, where he cultivated skills in hairstyling, makeup, nail artistry, and graphic design. Over time, Kent’s fascination with the…
Gold Medal Beauty Industry Mentor Wenliesu Wenliesu, a Chinese-Indonesian who moved to Malaysia at a young age, is a trailblazer in the beauty education field. In 2012, she founded ST Hair Beauty Academy, and by 2015, she decided to dedicate herself fully to beauty industry training. Over the years, she has trained over 5,000 students, earning her the title of…
Innovator in Permanent Makeup and Beauty Mentorship Lee Jing Er Lee Jing Er is an influential leader and innovator in the permanent makeup and beauty education industry. Based in Segamat, Johor, Lee embarked on her career in 2017, leveraging her extensive expertise and advanced training to become a driving force in the field. In 2018, she registered her own…